Across the business landscape, sales of products directly to consumers online (known as e-commerce) continue to add incremental revenue to companies' bottom lines. The fear of some folks that e-commerce sales will cannibalize their traditional retail sales have been debunked for half a decade.

Growing businesses are finding an e-commerce strategy is an integral part of their business strategy in 2010 and beyond. One such example comes from Gap, Inc. As reported in this Internet Retailer article,  Gap's Q2 2010 online revenue accounted for just over 8% of the total revenues, yet accounted for 50% of the total revenue growth.

It is imperative to have an outlet online for sales of your products directly to consumers. Whether through a partner store, your own store, or something in between, you must identify and move forward with an e-commerce strategy immediately if you wish to survive.

Contact Spartan to define and launch your e-commerce strategy today.