Building solid and loyal customers take patience, time, and a lot of effort. This must be a primary component of your online strategy. Yet, let's be honest. Sometimes, we just need visitors to the site, and we need them NOW!
What can you do to drive 1,000 new customers in a day, guaranteed?
Spend money
We should reiterate, sustainable and profitable website traffic comes as a result of a solid online strategy, and specific customer retention efforts. Short-term blasts of traffic in most cases result in short-term success. However, using some paid methods to drive specific interest in a hot promotion can be a valuable component of your strategy.
In our experience, Google's AdWords program is the most predictable and legitimate source of paid visitors online. You can read more about Google AdWords here .
Why it might make sense for you
These are the most important elements of the program for your business success.
- Pay for performance. You only pay for visitors that actually come to your site.
- Control of your advertising. The promotional content and the keywords or phrases that trigger your ads are entirely within your control.
- Budget protection. There is nothing worse than discovering you've blown your budget by 10 AM. The Google tool makes it very easy for you to limit the total amount you will spend in a single day, by capping the total amount and evenly spreading it throughout the day.
- Access to all online searchers. Although you only serve your ad to people who search for keywords you purchase, Google's network covers the largest number of people online.
What negatives to consider
- Competitive situation. If you are selecting keywords in a very competitive space (such as electronics, finance, health), the price per click can be quite high. Take a hard look at the keywords you are purchasing to ensure the price will allow you to make a profit.
- Broad keyword selections. While it can be tempting to select very general terms (like "bookstore" if you sell books), these terms tend to produce very high cost and virtually no return. When researching your keywords, focus on terms that are general enough to drive significant volume, yet more specifically tied to your individual products.
Need help with your strategy?
These online tools offer solid assistance for those exploring entry into Google Keyword Advertising.
Or, contact Spartan today and we'll sort it all out for you.